📊 Interakt Pulse Analytics

Real-time Campaign Intelligence & Performance Insights

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Total Campaigns ⓘ The total count of unique campaign templates used during the filtered period.
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Total Messages (Attempts) ⓘ The total number of unique messages attempted to be sent from the platform.
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Sent ⓘ Messages successfully submitted to the WhatsApp network (API confirmed receipt).
100%
0
Delivered ⓘ Messages confirmed as successfully delivered to the customer's device.
0%
0
Read ⓘ Messages confirmed as read by the customer (requires read receipts enabled).
0%
0
Failed ⓘ Messages that could not be delivered due to channel errors, non-existent numbers, or opt-outs.
0%
₹0
Total Cost ⓘ Total WhatsApp API and Interakt markup costs incurred for all messages.
₹0
Avg Cost/Msg ⓘ Average cost per message attempt (Total Cost / Total Messages).

📈 Message Status Distribution

📅 Daily Trend (Last 30 Days)

🕐 Hourly Performance

💰 Cost Breakdown

📱 Campaign Performance ⓘ View message logs and performance breakdown for each campaign template. Click any campaign-related number/name for a drill-down.

Campaign Name ⓘThe name/template of the campaign. Click the name to view ALL messages for this campaign. Total ⓘTotal message attempts for this campaign. Click to drill-down. Sent ⓘMessages successfully submitted to WhatsApp. Click to drill-down. Delivered ⓘMessages confirmed delivered. Click to drill-down. Read ⓘMessages confirmed read. Click to drill-down. Failed ⓘMessages that failed delivery. Click to drill-down. Del % ⓘDelivery Rate (Delivered / Sent). Read % ⓘRead Rate (Read / Delivered). Cost ⓘTotal message cost for this campaign.

👥 Top 10 Reps by Volume (By Employee Name)

⭐ Top 10 Reps by Delivery Rate (By Employee Name)

👥 Rep Performance Details ⓘ Detailed breakdown of message volumes and rates per Sales Representative. Click any rep-related number/code for a drill-down.

Rep Code ⓘUnique code for the Sales Rep. Click the code to view ALL messages sent by this Rep. Employee Name State Manager Campaigns Total ⓘTotal messages sent by this Rep. Delivered ⓘMessages confirmed delivered. Click to drill-down. Read ⓘMessages confirmed read. Click to drill-down. Failed ⓘMessages that failed delivery. Click to drill-down. Del % ⓘDelivery Rate (Delivered / Sent). Read % ⓘRead Rate (Read / Delivered).

🗺️ State-wise Distribution ⓘ Distribution of total message volume across different states based on Rep mapping.

👔 Manager Performance ⓘ Distribution of total message volume across different managers based on Rep mapping.

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Active States
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Active Managers
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Active Reps

🎯 Customer Type Distribution ⓘ Distribution of message volume across different customer categories (e.g., Doctor, Chemist, Stockiest).

📊 Customer Type Performance ⓘ Comparison of Delivered, Read, and Failed message counts across different customer types.

🎯 Customer Type Breakdown

Customer Type Total Sent Delivered Read Failed Del % Read %

⚡ Conversion Funnel ⓘ Visual representation of message drop-off from Sent to Delivered to Read.

📊 Week-over-Week Growth ⓘ Trend of messages sent over weekly periods to identify growth or decline.

⚠️ Top Failure Reasons ⓘ A chart showing the most common reasons messages failed to deliver.

⚠️ Failure Analysis ⓘ Breakdown of all failed messages by their reported failure reason. Click any row for a detailed log of affected messages.

Failure Reason Count Percentage

📋 Detailed Message Log ⓘ The unfiltered, raw log of every message attempt. Click the Status badge for a drill-down on that specific message.

Campaign Date Customer Phone Employee Name State Manager Type Status ⓘThe final status of the message. Click the status badge to view the full log of this specific message ID. Sent Delivered Read Cost

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